The People’s pasta - creators of artisan pasta for all.
Create identity, logo and packaging design.
The bright and cheerful palette captures the spirit of the brand. Creative combinations and striking colours are inspired by pasta and sauces. A contemporary approach has been based on etching illustrations from the early 1900s. This personable style links to the ethos of the brand, which is proud to use locally sourced ingredients and provides vegan, dairy and gluten-free options to make artisan pasta to please everyone.
The People’s Pasta - https://www.peoplespasta.co.nz/
The Flower of Life is a honey company that sources high quality Kiwi honey from local beekeepers. The company puts an emphasis on transparency with both their producers and their customers. The brand is a true celebration of New Zealand’s flora and fauna. The pollen used by the bees is from native flowers and the brand puts the health of the bee colonies as a top priority. At the end of the day happy bees make happy honey.
Utilising a modern approach, I chose strong geometric shapes derived from native flowers coupled with bold fonts and natural tones. The core logo is a geometric interpretation of the Manuka flower that reflects the product’s name, its origin, and the natural aspect of the honey.
Collective are providers of some of the most exciting hospitality experiences in New Zealand. Design has been created for two floors of wayfinding, office frosting, murals and feature pieces at their new headquarters.
A series of icons have been used throughout the space inspired by food, cooking and NZ. The colours, font and graphic elements help create a space that inspires and motivates all those that set foot through the doors.
Dr Feelgood is an all-natural ice pop company based in New Zealand. They use no refined sugar whatsoever, and feature no weird stuff or hard to pronounce ingredients
T-Shirt and poster design have been created. The illustration celebrates the brands all-natural, homemade and fun approach. Visual language has been created around the brand for print material such as trade shows, sandwich boards and their ice cream fridges.
Plymouth Gin, the oldest working distillery in England, producing gin in the heart of the south-west for over 200 years.
This project was created as a pitch for Plymouth Gin. The visual language surrounding the brand has been created based on the concept ‘Crafted By The Elements’.
The imagery of hand-picked botanicals has been combined with rugged coastal images of the towns surrounding the Plymouth distillery. This captures the history and the place and the seven botanicals used in the process. The aim is to help consumers to disconnect from their hectic lives and reconnect with the things that matter most.
Studio - Missouri Creative (London)
Strategy - Stuart Wood & Paul Brenna
Design - Sophie Blazey
Rachel Mills - New Zealand based designer, dedicated to creating organic, and sustainable fashion.
Video and installation for Rachel Mills AW18 collection - NEO KIND a decadent dream, inspired by the extravagant, self-indulgent manner of the early ’80s Blitz Kids movement.
I shot the collection on super 8 film, edited this in with abstracted VHS footage and typography. This was integrated into an installation at NZ Fashion week.
Kauri Kitchen - artisan food products made with love in New Zealand.
Visual identity is based on the iconic Kauri tree. The packaging uses simple vibrant colourful illustrations. New Zealand landscape, native birds, and plants, along with their natural ingredients has been visualised. Branding involved a redesign of their packaging website, trade show, brochures, and business cards.
Logo design by Nick Blazey
Downstream was a journey, following one of New Zealand’s most significant bodies of water, Te Awa Waikato, from summit to sea, Ruapehu to Port Waikato.
I collaborately created the brand identity for the Downstream collective. This included a website, book, photography, and a short film (still to come). The voice of the brand echoes the N.Z landscape. Design has been influenced from Joseph Churchward, a Samoan New Zealander, graphic designer and typographer. The Waikato river forces people from diverse cultural groups to come together and interact with one another. This idea is visualised in the logo.
This design communicated Downstream’s quest to know the land, to meet and learn from its people, to experience, document and share all that they found along the way.
I created the textile design for New Zealand designer Kate Sylvester. Kate Sylvester’s conceptual collections embody intelligence, witty irreverence, sophistication and modern femininity.
For the Autumn/Winter 2017 collection, textile design has been inspired by the literary world of author Donna Tartt. Passages from the book the Secret History have been conceptually interpreted into a nonchalant, celebration of casual luxury.
For Summer Kate Sylvester has taken inspiration from Romeo and Juliet one of the most loved stories of all time. A series of floral textile design has been created for the collection.
Vantage Point - a place or position affording a good view of something.
Sons of Zion’s new album Vantage Point is a genre defying body of work that showcases the many musical sides of the band. Having been put into a series of musical boxes over the years, the artwork is inspired by the concept of breaking free from these and defying others expectations. All illustrations used within the album artwork, allude to the idea of rising above or conquering obstacles that stand in our way.
For Spring/Summer ‘17 Kate Sylvester celebrates Venezuelan pop artist Marisol Escobar. I designed and created sculptural paintings for their spring summer presentation at Bowerbank Ninow gallery.
The collection reimagines the artist’s eccentric, three dimensional portraits exploring the riot of colour, print and texture intrinsic to her work.
Responding to Marisol’s exploration of femininity, Spring/Summer ‘17 is a graphic tribute to the strong, dynamic artwork that Marisol created.
Identity was created for AudienceX, a Los Angeles based advertising agency. I created the logo and identity collateral for AudienceX to showcase their strategically led communications and innovative technology solutions across all channels for performance-driven advertisers.
97 Project is more than a brand, it’s an ever-evolving culture. A community of innovators, dreamers and enthusiasts that celebrate an attitude of individualism.
The 97 Project logo is a bold and contemporary take on a classic car badge. Based on traditional fonts, the text has been drawn by hand, reflecting the bespoke and human element of the brand. The font pays homage to a rich history of car culture – think the all-American garage of the 1960s. A reflection on individualism, the brand visual language is fluid and changing.
Films created for Howl, Kate Sylvester and Rachel Mills all shot on super 8
Kate Sylvester - Autumn/Winter ‘17 Kate Sylvester pays homage to Pulp Fiction’s enigmatic Mrs Mia Wallace, played by Uma Thurman.
Rachel Mills - Video for Rachel Mills’ AW18 collection - NEO KIND a decadent dream inspired by the extravagant, self-indulgent manner of the early ’80s Blitz Kids movement.
Howl - Jewellery brand located in Venice, California
A series of book publications have been created for Facinate Design Expo. These explore the link between graphic design and mathematics. Codes and formulas have been used to communicate the structure and language of design.