The Flower of Life is a honey company that sources high quality Kiwi honey from local beekeepers. The company puts an emphasis on transparency with both their producers and their customers. The brand is a true celebration of New Zealand’s flora and fauna. The pollen used by the bees is from native flowers and the brand puts the health of the bee colonies as a top priority. At the end of the day happy bees make happy honey.
Utilising a modern approach, I chose strong geometric shapes derived from native flowers coupled with bold fonts and natural tones. The core logo is a geometric interpretation of the Manuka flower that reflects the product’s name, its origin, and the natural aspect of the honey.
Downstream was a journey, following one of New Zealand’s most significant bodies of water, Te Awa Waikato, from summit to sea, Ruapehu to Port Waikato.
I collaborately created the brand identity for the Downstream collective. This included a website, book, photography, and a short film (still to come). The voice of the brand echoes the N.Z landscape. Design has been influenced from Joseph Churchward, a Samoan New Zealander, graphic designer and typographer. The Waikato river forces people from diverse cultural groups to come together and interact with one another. This idea is visualised in the logo.
This design communicated Downstream’s quest to know the land, to meet and learn from its people, to experience, document and share all that they found along the way.
I created the identity for Kauri Kitchen one of the largest stockists to New Zealand’s foremost artisan supermarket chains.
Vibrant colourful illustrations make the brand stand out. The illustrations celebrate the brand’s handmade quality. New Zealand landscape, native birds, and plants, along with their natural ingredients has been visualised. Branding involved a redesign of their packaging website, trade show, brochures, and business cards.
Logo design by Nick Blazey
I created the textile design for New Zealand designer Kate Sylvester. Kate Sylvester’s conceptual collections embody intelligence, witty irreverence, sophistication and modern femininity.
For the Autumn/Winter 2017 collection, textile design has been inspired by the literary world of author Donna Tartt. Passages from the book the Secret History have been conceptually interpreted into a nonchalant, celebration of casual luxury.
For Summer Kate Sylvester has taken inspiration from Romeo and Juliet one of the most loved stories of all time. A series of floral textile design has been created for the collection.
A series of book publications have been created for Facinate Design Expo. These explore the link between graphic design and mathematics. Codes and formulas have been used to communicate the structure and language of design.
Identity and web refresh has been created for the Sweetshop Films, a global boutique production company with fully serviced offices in all corners of the globe.
The crown has always been an iconic symbol for the brand. This has been given a new shape to visualize the brand functioning seamlessly as a global team.
The colour shows the award winning reputation of the brand. Receiving awards from institutions such as Cannes, Sundance, and The Berlin Film Festival as well as every major advertising show around the world.
For Spring/Summer ‘17 Kate Sylvester celebrates Venezuelan pop artist Marisol Escobar. I designed and created sculptural paintings for their spring summer presentation at Bowerbank Ninow gallery.
The collection reimagines the artist’s eccentric, three dimensional portraits exploring the riot of colour, print and texture intrinsic to her work.
Responding to Marisol’s exploration of femininity, Spring/Summer ‘17 is a graphic tribute to the strong, dynamic artwork that Marisol created.
Identity was created for AudienceX, a Los Angeles based advertising agency. I created the logo and identity collateral for AudienceX to showcase their strategically led communications and innovative technology solutions across all channels for performance-driven advertisers.
97 Project is more than a brand, it’s an ever-evolving culture. A community of innovators, dreamers and enthusiasts that celebrate an attitude of individualism.
The 97 Project logo is a bold and contemporary take on a classic car badge. Based on traditional fonts, the text has been drawn by hand, reflecting the bespoke and human element of the brand. The font pays homage to a rich history of car culture – think the all-American garage of the 1960s. A reflection on individualism, the brand visual language is fluid and changing.
Collective are providers of some of the most exciting hospitality experiences in New Zealand. Design has been created for two floors of wayfinding, office frosting, murals and feature pieces at their new headquarters.
A series of icons have been used throughout the space inspired by food, cooking and NZ. The colours, font and graphic elements help create a space that inspires and motivates all those that set foot through the doors.
Vantage Point - a place or position affording a good view of something.
Sons of Zion’s new album Vantage Point is a genre defying body of work that showcases the many musical sides of the band. Having been put into a series of musical boxes over the years, the artwork is inspired by the concept of breaking free from these and defying others expectations. All illustrations used within the album artwork, allude to the idea of rising above or conquering obstacles that stand in our way.
Made in New Zealand by imported Frenchmen. L’Authentique hand-crafts quality cuts of free-range NZ meat to recreate true French style products. Packaging was created for their parfait, tapenade, terrien, rillette, pate range. ‘The Wicked Wooster’ sub branding has been created for their chicken sausage range. Trade show and brochure design was awarded the best booth design at foodstuffs expo this year.
T-shirt design for a range of New Zealand based companies. Dr Feelgood - All natural ice pop company. Kingsize studios - Film and photographic equipment hire and studio rental facility and Kate Sylvester - Fashion designer.
Films created for Howl, Kate Sylvester and Rachel Mills all shot on super 8
Kate Sylvester - Autumn/Winter ‘17 Kate Sylvester pays homage to Pulp Fiction’s enigmatic Mrs Mia Wallace, played by Uma Thurman.
Rachel Mills - Video for Rachel Mills’ AW18 collection - NEO KIND a decadent dream inspired by the extravagant, self-indulgent manner of the early ’80s Blitz Kids movement.
Howl - Jewellery brand located in Venice, California