Downstream was a journey, following one of New Zealand’s most significant bodies of water, Te Awa Waikato, from summit to sea, Ruapehu to Port Waikato.
I collaborately created the brand identity for the Downstream collective. This included a website, book, photography, and a short film (still to come). The voice of the brand echoes the N.Z landscape. Design has been influenced from Joseph Churchward, a Samoan New Zealander, graphic designer and typographer. The Waikato river forces people from diverse cultural groups to come together and interact with one another. This idea is visualised in the logo.
This design communicated Downstream’s quest to know the land, to meet and learn from its people, to experience, document and share all that they found along the way.