The Flower of Life is a honey company that sources high quality Kiwi honey from local beekeepers. The company puts an emphasis on transparency with both their producers and their customers. The brand is a true celebration of New Zealand’s flora and fauna. The pollen used by the bees is from native flowers and the brand puts the health of the bee colonies as a top priority. At the end of the day happy bees make happy honey.
Utilising a modern approach, I chose strong geometric shapes derived from native flowers coupled with bold fonts and natural tones. The core logo is a geometric interpretation of the Manuka flower that reflects the product’s name, its origin, and the natural aspect of the honey.